H&M Studio SS16 presentation
jumper - Body Talk | jeans - ASOS | bag - Coach
Today I have a very special post for you all. I had a chance to sneak peak H&M Studio SS16 collection this weekend and let me just say - the presentation was awesome. We were invited to a really cool venue called Panama Food Garden, which was literally, a garden! I have never been to a cafe that is located in a greenhouse, which was heated so that we wouldn't freeze in this weather. The sun was shining outside, so it made everything look even more surreal as if we were actually hanging out outside in spring time.
The collection itself is really different from the usual studio collections. At first it seems really odd actually, not everybody would like it, I think, if they don't know the concept behind. All the clothes are quite hippy-esque, boho inspired with some ethnic prints. Most of the pieces look that they are not new, but rather worn many times. That's the main idea behind the whole thing - travel and memories that clothes gather when we use them so often. When you wear these clothes, you'll definitely look like you literally spent 5 minutes while picking out the outfit but you'll look so effortlessly cool in those old shorts, a bikini and a chunky knit on top.
Most of the clothes are definitely something that I would have worn during my road trip around the States!
This collection will hit the stores on 25th February and all my Lithuanian readers will be able to buy them at Gedimino pr. H&M flagship store.